About Bret Michaels
Global Entrepreneur, Philanthropist and Humanitarian of the Year, Bret Michaels has over 100 million records, digital and streams sold worldwide, is a reality TV superstar with some of the highest rated reality shows in history, as well as a lifelong type 1 diabetic.
Having had a career that has spanned over 30 years he has built his brand piece by piece and retaining ownership and control of his own personal brand has solidified Bret as a successful entrepreneur and in the words of former Viacom CEO Judy McGrath made him a ‘cultural touchdown’. Bret has produced and starred in record-breaking hit TV shows, (Rock of Love with Bret Michaels, Life as I know it with Bret Michaels and Travel Channel’s Bret Michaels Rock My RV), is a Celebrity Apprentice winner and was voted NBC Apprentice fan favorite. To date Bret is the only Celebrity Apprentice winner to launch a product from the show to the public. Bret’s Blend Trop-A-Rocka Diet Snapple Tea became an instant hit with the public and has remained one of Snapple’s bestselling flavors to date. Bret’s conglomerate, Michaels Entertainment Group Inc., also oversees the entrepreneur’s other business endeavors, such as his Bret Michaels Suite at the Hard Rock Riviera Maya, a line of signature guitars, his Pets Rock Collection with partners PetSmart and his highly successful marketing campaigns with the likes of Nissan, Free Credit Score, Overstock and Hard Rock International. The global and entrepreneur is also highly recognized as a “Rockstar of Real Estate.” His personally-designed Hard Rock Hotels suite is the largest in the famous hotel chain’s properties and his own real estate spans multiple properties, residential & commercial developments, and homes around the globe and the highly demanded, recent “Behind the Music” episode featuring Bret is currently streaming on Paramount Plus and features tales from the street-level underdog with an UNBROKEN fighting spirit who fought his way from playing in his Pennsylvania garage to continuing to sell out stadiums and arenas around the world. Michaels has also created exclusive video-on-demand content such as “The Big Read,” “Videos, Songs & Stories” and the highly purchased download “Classic Acoustic Songs & Stories” that all provide a deeper intimate look and listen given directly by Michaels.
From raising awareness for the disease he has lived with his entire life (type 1 diabetes), to supporting the military as the son of a veteran, Bret puts as much passion in his charitable outreaches as he does his music, garnering him the title of Humanitarian of the Year two years in a row. He has inspired millions to support charities he champions such as pet adoptions and childhood cancer. His admiration and support of the military is rooted heavily in his family of former Marines, Army Rangers and Navy Seamen. He has been recognized for his contributions on numerous occasions, including being selected for the American Diabetes Associations’ Chair Citation Award and Ambassador for World College Radio (following Coldplay and the Lumineers) where he demonstrated his legendary philanthropy once again by being the only Ambassador to personally match the organization’s financial grant out of his own pocket to keep much-needed college radio stations on the air throughout the pandemic.